Improving health and well-being, controlling medical costs and enhancing productivity through health promotion.
Dr. Michael O'Donnell

Consulting Services

Helping Employers Develop New Health Promotion Programs and Enhance Existing Programs

Dr. O’Donnell helps employers develop new health promotion programs and enhance existing programs. He also helps health plans, foundations, governments, medical centers and other health promotion providers launch new products and enhance the quality of existing products and services.

New programs

  • Establishing strategic goals
  • Aligning operational plans with strategic goals
  • Engaging leadership and employees in development process
  • Guiding review and selection of program venders
  • Developing internal programs

Existing programs

  • Critique, audit and refocusing of existing programs
  • Aligning operational plans with strategic goals

New and existing programs

  • Developing program budgets
  • Funding programs through cost neutral strategies
  • Ensuring scientific integrity of programs
  • Developing incentive programs
  • Integrating incentives into health plan offerings
  • Designing and monitoring evaluation efforts

Helping Health Promotion Program Providers

  • Critiquing products and services
  • Aligning products and services with effective behavior change principles

Relevant background

Workplace Health Promotion.

Dr. O’Donnell has developed and or managed workplace health promotion programs for more than 50 medium, large and very large employers over the span of three decades. This has included 10 years as a director of programs provided to employees and 20 years as a consultant/vender to other employers. Sectors served have included health care, manufacturing, publishing, telecommunications, and technology. His work has included developing strategic and operational plans, refining and implementing corporate policy, developing incentive systems, writing program materials, writing successful grant applications, creating communication campaigns, hiring and training staff, presenting lectures, auditing and refocusing programs, and creating and implementing evaluation efforts.

Clinical Health Promotion.

Dr. O’Donnell has 10 years experience managing health promotion programs in clinical settings. This has included direct responsibility for occupational health, employee assistance, fitness centers, and employee and commercial health promotion programs. He has been responsible for developing and managing comprehensive health promotion programs, integrating health promotion protocols into occupational medicine screenings, developing a wellness section of an electronic medical record, developing intensive clinical health promotion programs, training medical staff to refer qualified patients into intensive health promotion programs, creating grand rounds series, integrating health promotion concepts into medical school curriculum, and helping to develop a study to test the health and financial impact of health promotion programs offered to Medicare recipients.

Community Health Promotion.

Dr. O’Donnell has several years experience leading community heath promotion programs. His work has included developing campaigns to engage thousands of employers in establishing smokefree workplace policies, tripling the call volume to the state Tobacco Quitline, mobilizing more than 10,000 people to advocate for a state ban on smoking in public places, and creating a framework for a decade long plan to cut county level smoking rates in half.

Theoretical foundations.

Dr. O’Donnell’s approach to developing and managing health promotion programs is based on integrating scientific findings with the dynamic realities of workplace and community environments. Critical scientific learning experiences have included conducting a benchmarking study involving the 80 best workplace health promotion programs in the nation, collaborating with the Centers for Disease Control and Prevention on a systematic review of the published literature on the health impact of workplace health promotion programs, supporting a systematic review of the published literature on the financial impact of workplace health promotion programs, serving as a judge on the selection panel of the C. Everett Koop Award for 15 years, preparing a doctoral dissertation on the predictors of health behavior, and writing in-depth reviews of more than 1600 studies on the health and financial impact of health promotion. His approach to workplace health promotion has formed the basis of three pieces of legislation introduced in the United States Congress. He served as an adjunct professor in the Department of Kinesiology and the School of Public Health at the University of Michigan for six years. He also served as a Senior Fulbright Scholar and visiting professor in the Department of Preventive Medicine at Catholic University and the Graduate School of Health Sciences at Yonsei University for one year.

General background.

Dr. O’Donnell has been a business owner, executive in medical and health plan settings, leader of a national legislative advocacy group, Fulbright Scholar, member of corporate and non-profit boards, public speaker, editor and author.

Dr. Michael O'Donnell
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